About Me
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2014-2015
My Humble Beginnings
My Name is Ester Tapiro and I worked as a preschool teacher for over 27 years, but I always had a passion for design - all types of design! In 2014 I designed my first website for my family-owned business, without any knowledge or experience. I am sure you can imagine what the final product looked like. To say the least, it was not my best work. :)
But I liked the process so I start learning Webdesign and over the past 2 years I build and designed several websites. -
2016-2018
Digital Marketing? I'm In!
Now that I'm very skilled in WordPress website building, I understand that to have a succesfull website, I must consider more than just the design or aesthetic! The website has to be perfectly optimized to the search engine it runs on. I also discovered a whole new world of digital marketing. I took classes and practice endless hours day and night. I was very lucky to be able to practice on my own websites. The process was defenitly not easy since I did it while working as a preschool teacher and running a family-owned business with my dear husband.
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2018
My First Client! I Did It!
I'm proud to say that I made it happen - I got my first client who needed a completely functional website and SEO services. I was so excited to see my first clients website online and loved seeing it ranking on the first pages of Google! The joy and pride I felt, gave me a great boost to keep going. I continued to put in long hours at night and on the weekends - because I loved it.
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2019-2020
Transition To Full Service
After the success with my first client, I decided it was time to leave my old job as a preschool teacher, and focus soley on my website developing career. I realized that the only way for me to get more clients, was to expend my services. I started learning Social Media Marketing, and PPC in order to offer full digital marketing services to my clients.
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December 2021
New Skill? Here i Come!
Over the years I have sharpened my skills, I took several Webdesign, SEO, and PPC classes. Over the last year and a half, I worked on the marketing and designed several sites on WordPress for my family-owned business and clients as well. Eventhough I had broadended my services, I still felt like something is missing in my skill set; I needed to gain a deeper understanding of coding. I took a front end development class in Montgomery College, a community college in Maryland.
I have always worked on WordPress websites design since it was my forte. However, it is time for me to show case my new skills as a web developer and not only as a web designer. I am now confident with what I can do and proudly proclaim, "I can code too." -
Be Part
Of My
Story!
